Over the years, I’ve witnessed how marketing’s perceived and delivered. My mantra is to make marketing accountable, to clearly articulate Return On Investment and enhance customer experience.
I have a passion for building market-leading brands and driving brand-led growth for companies that place customers at their heart, as I see this as being imperative for a successful business in today’s marketplace. I build propositions around customers’ needs and craft data-driven marketing strategies. In my role as Marketing Director, I work very closely with both the Brand and Sales teams, and I’m responsible for the business’ ‘Go To Market’ strategy.
I’m an avid sports fan – in particular, football and Manchester United (don’t hold it against me!) Like most, I battle with going to the gym, and love spending time with my two young children.
“Float like a butterfly, sting like a bee.”